Thursday, March 6, 2008

Yo tengo catorce anos. Juanes es bien. Adios.

While working in Europe, my family and I spent a few days in Barcelona on Las Ramblas. I remember even in a tourist trap like Las Ramblas just how spacious and laid back the overall vibe was. I also remember opening the hotel windows and playing an Alejandro Sanz CD on the hotel CD player. It sounded perfect.

While in Europe I had projects in both the Netherlands and Spain. In the Netherlands they speak Flemish, a language about as attractive as a farmer’s blow. Flemish sounds like one long series of people trying to hack the snot out of their chests. It’s likely the contrast between the two languages solidified my love of Spanish.

I’ve always had a thing for Spanish language, especially when it comes to music. Spanish just sounds better as it rolls off the tongue. When Spanish is sung, the letters are rounded off. There’s a reason they call it a romance language. Throughout middle school, high school, and college I managed to log about 14 years of intermediate Spanish. This allowed me to master important basics like, “Yo tengo catorce anos ( I am 14 years old).” As well as personal favorite “tu chupas (you suck, or more precisely, and way better, you are sucking).” Even my karaoke song is Spanish. Throughout the years, I’ve brutalized “La Bamba” a variety of ways but always get bonus points for the bi-lingual effort.

I’ve remained intrigued by Spanish language. One day I’ll get my act together and pick up one of those audio book series and learn “la lengua” in my Jeep on the long commute from White Bear. Specific to popular music I’ve always been intrigued by the Spanish “sensation” of the moment. There always seems to be some massive Spanish language performer you hear about who sells billions of records and is rumored to have played concerts to hundreds of thousands. The latest hype is around Juanes. His album La Vida . . .Es Un Ratico showed up on a lot of year-end lists. Juanes even presented at the Grammys looking like Colin Farrell’s bizarre Spanish brother.

The challenge with reviewing a Spanish language album is setting aside the lyrics. While I may know “fuerte” is strong, “amor” is love and “corazon” is “heart” I’m unable to grasp the overall story.

So I’m left to review how the music feels. If music is the universal language there will always be songs that just crossover based on how they grab you. I’ve had this happen before. I used to run the Thames in London listening to David Bisbal’s “Ave Maria” and it doesn’t get any more solid than Alejandro Sanz’s “No Es Lo Mismo.”

The cross over song here is clearly “Hoy Me Voy” as Juanes pours out his heart, and takes us on a bilingual magic carpet ride. I played this one in the Jeep for my nine-year-old daughter the other day, and she loved it. Even without the benefit of story, Juanes gets his twinkle on, bangs the drums, and mixes Santana with Pop Rocks. Awesome. This one will kill at the margarita party.

That’s what I love about the power of music to cut through. Songs like “Hoy Me Voy” are closer to a classical song. The music just feels right. Everything is in the right place. You know what you want to happen next, and then it does.

Another song sure to find a spot in your corazon is the upbeat opener “No Creo En El Jamas” featuring a tidal wave of a chorus even Celine would envy. That’s how to start a record.

Spanish music has a way of getting cheesy in a hurry with the Casio keyboard effects and the drum machines, but Juanes goes to great lengths to avoid this focusing on musicianship and some nice ax work on guitar. It’s clear Juanes wants to be taken seriously. There is a craft to La Vida. . .Es Un Ratico as songs like “Me Enamora” feature significant guitar chop. Juanes clearly has some jam, and the guitar riffs have an Eddie Money/Journey like nostalgia to them. The record has a real live sound to it.
There are more catchy choruses and some nice ballads here as well, but the grab you by the short hair on the back of the head despite the language barrier is clearly “Hoy Me Voy.”

Do I suggest you buy Juanes latest CD? Maybe not, as it’s a lot of work to sort music without benefit of the words. But if you’re a true music fan I absolutely suggest picking up a single or two from a different country and just letting the music punch your passport. It’s no different than trying ethnic foods or watching a foreign film. For starters, “Hoy Me Voy” won’t disappoint.

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