I had an amazing music experience today. An amazing marketing experience as well. I found myself in Boston on business and had a chance to sneak away to Newbury comics. Shamefully I must admit, while in college in Boston I did more of my music shopping at the big box Tower Records (then Virgin . . .now Best Buy) right up the street – I have since grown to appreciate the indie flare of Newbury Comics. It’s the sort of place that barely exists anymore, a true drive-downtown-in-the rain-just-to-check-out-the-late-night-record-shop. They’ve got comics, the McFarlane dolls, the pins for your jean jacket, and of course loads and loads of music.
I picked up the Foo Fighters new disc Echoes, Silence, Patience & Grace and the sales clerk asked me if I wanted my free pint glass to go with it. I didn’t think he was serious, but I said sure. So he starts wrapping up a nice heavy pint glass with the Foo Fighters logo on one side and the Newbury logo on the other. Then he asks me if I also want the free 7” vinyl of the first single off the album “The Pretender.” Of course I did.
Confused I asked the guy if the pint glass and 7” promo was only a Newbury Comics thing. . .
“Yes,” he said.
“Why, does Dave Grohl love you guys or something?” I asked.
To which he replied simply, “No, he loves you.”
That ladies and gentleman is the best music buying experience I’ve had while banging on the blog for ya, perhaps my best ever. If ever in Boston be sure to check out Newbury Comics.
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