Wednesday, June 27, 2007

The Manifesto

Music Martes
the new music experience

The idea: I’ll be buying one album every Tuesday for the next 52 weeks. I’ll review it in this space. I’ll focus on new releases, but reserve the right to mix in an old standard. Music Martes reviews will be unlike regular record reviews. They will change your expectations for a record review. They’ll be longer, more thoughtful, more dynamic as the stock of a particular song rises or falls throughout the week. They’ll be bilingual, kinda. Music Martes will also be a place of innovation as we look to add new features to the weekly reviews.

Music Martes reviews will not be about delivering a record rating and moving on. If you’re looking for thumbs up or thumbs down, look elsewhere. Our goal is to help you engage with a record. How does it sound at first listen? After a week, what songs grow on you? Where does it sound best? Music Martes will give each record the attention it deserves, even if it doesn’t deserve attention. It may only be a $9.99 investment, but to read a Music Martes review you would think we were helping you make a college decision. It’s not about research either. I’m not going to be listening to the artist or band’s 3 prior records, I won’t be striving to get all the influences correctly nailed.

It’s not a strange idea when you think about it. People talk and write about the arts and sports. Movies. Games. Books. The last episode of Sopranos. There is conversation about all of these things whether it’s in the car ride home, pizza place after, or the proverbial water cooler at work.

But somehow music has been left out of the conversation. Most music writing today is focused on the celebrity of the artist or the transaction of whether or not to buy the record (standard review). You won’t find that here. This space is dedicated to capturing the journey of a new record. Over time I hope to make the site a destination. A place you can go to find someone as excited as you are. Music Martes will be more companion than tool, and we would be honored to ride shotgun with you as you experience new music. Or feel free to live vicariously through us.

Who are we for? People who think music is most important. If music is bigger for you than sport, film, fashion, etc. –you have a home here. If not, feel free to visit for that new music smell whenever the mood strikes you.

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